Founded in 1993, Advocare was based on the desire to help others improve their lives nutritionally and financially. Advocare works to achieve this goal by selling sports nutrition, weight management, and skin care products. The company’s products are endorsed by professional athletes and entertainers. Advocare offers its Distributors access to a free “DebtBuster” system to help them manage their finances and become debt-free. Advocare Distributors receive a 20% discount on products and can earn income from retail profits, commissions, overrides, leadership bonuses, and incentives.