Jewel Kade is a home party company that began when its founder started making jewelry for her children. The products grew in popularity and began to be sold in retail stores, but in 2009 the company switched from retail to a party plan format. All of Jewel Kade's products are hand-crafted in Utah, where the company was founded. Jewel Kade sells charm necklaces and accessories. The company offers the opportunity to anyone interested to become a Stylist and earn 25% profit on retail sale, as well as qualify to earn free Jewel Kade product.