Founded in 1978, Discovery Toys is a direct marketing company that offers educational toys. Discovery Toys incorporates multiple layers of learning into products that promote critical thinking and imaginary play. The company's age-appropriate toys, books, games, and music are sold by Discovery Toys Educational Consultants at home parties. Many of the thousands of Discovery Toys Educational Consultants are both parents and teachers. Discovery Toys parties allow parents to learn about the company's toys through hands-on sharing, and hosts can earn free products based on their party's sales. The company sponsors Toys for Tots and donates thousands of educational products to the program throughout the year.